Petter Østbø, CEO, Atlas Agro: Rebuilding global fertiliser market infrastructure to drive net zero

Join Alex Cameron, CEO of Decarb Connect, as she talks with Petter Østbø, CEO, Atlas Agro about the route to net zero in global fertilisers and the development of AtlasAgro’s ‘plant of the future’.

Petter Østbø, CEO, AtlasAgro: Rebuilding global fertiliser market infrastructure to drive net zero 

Sponsored by: Janno Media


Join Alex Cameron for this episode whic
h welcomes Petter Østbø, former CEO of EuroChem and Founder/CEO of Atlas Agro. You’ll hear about the route to net zero in global fertilisers and the development of Atlas Agro’s ‘plant of the future’.
 

The economic realities that large fertilizer companies face, largely due to fossil fuel-based assets and the nature of urea products, mean that decarbonisation of the ferts market as been slow . You’ll hear about how Atlas Agro is disrupting the market with its plans to build a network of plants fuelled by clean hydrogen to bring green nitrates products to key markets whilst simultaneously removing the high transportation costs.  

The conversation covers the shift in trading models required, the need to work with buys on long term contracts – but also the interest from major brands in decarbonizing their supply chains, companies that view fertilizer emissions reductions as core to achieving their goals.  

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