Gain insight into decarbonizing heavy industry with the latest on CarbonFree’s joint project with U.S. Steel—plus the unveiling of endurocal, the world’s first net-zero* mineral transforming industrial waste into high-value materials
Join us on Wednesday 30th of April at 4pm BST | 5pm CEST | 11am EDT | 8am PDT for this free webinar with CarbonFree sharing updates on their partnership with U.S. Steel and exploring a new form of calcium carbonate—endurocal—designed to offer a lower-carbon alternative to a material used widely in industrial processes, from construction to chemicals.
Tune in to hear from the team behind endurocal as they share how this mineral is produced, what makes it different from PCC and GCC, and how it can support Scope 3 reduction goals without compromising on performance. The endurocal mineral is a next-generation calcium carbonate, comparable to conventional forms used in everyday industrial and consumer products. Made from CarbonFree’s proprietary technology, SkyCycle, which is scheduled to launch at the US Steel site in Gary, IN in the near future.
What you’ll gain from this webinar:
- Gain exclusive insight on the joint project at U.S. Steel’s Gary, IN site, including how SkyCycle™ is decarbonising blast furnace operations.
- Discover the process behind converting 100% pre-consumer industrial waste into high-purity calcium carbonate.
- Understand how to reduce scope 3 emissions with endurocal without compromising performance.
- Learn how endurocal compares on whiteness, brightness, and purity for applications, along with a highly favourable cost position.
Discover more about endurocal:
- Manufacturing Insights: Learn how endurocal is manufactured using CarbonFree’s proprietary SkyCycle technology.
- Product Performance: Discover how conventional calcium carbonates are made and used in today’s industrial and consumer products and understand how endurocal compares.
- Sustainability Impact: Find out how endurocal can transform the market by reducing Scope 3 emissions of everyday products.
- Competitive Advantage: Learn how endurocal offers a cost-effective, high-performance alternative to conventional calcium carbonates.
*endurocal’s zero-carbon footprint is based on a preliminary life cycle analysis (LCA). The LCA is based on a planned facility and not on actual operating data. The LCA assumes that a power purchase agreement will be used to match 100% of renewable electricity with the current electricity grid mix available at the planned facility site.
Register for free by completing the form on the right >>
Meet the speakers
Martin Keighley, CEO, CarbonFree
Martin Keighley specializes in accelerating the profitable growth of standalone and strategic business units, with experience as a global CEO. Most recently, he was President and CEO of Tata Chemicals North America (TCNA), where he was recruited to lead and integrate the North American soda ash business with sales of over $460 million. During his tenure at TCNA, he served as Chairman of ANSAC, a global supply chain business for soda ash.
Martin also served as CEO and Director at Arvia Technology, where he developed multiple markets for early-stage, specialist water treatment technology. As Managing Director for Brunner Mond, he was involved in patenting a sodium bicarbonate service and product for the waste incineration market, creating a $40 million business within 2 years.
Martin holds a Master of Chemical Engineering from Cambridge University.
Sanj Uppal, CEO, Uppholdings, LLC
Sanj Uppal is a seasoned industry expert with over 25 years of experience in the mining and minerals sector, having held key leadership roles at globally recognized companies, including Imerys and Mississippi Lime. Possing a unique blend of technical expertise, sales acumen, and strategic vision, Sanj has successfully led business development initiatives, optimized supply chain operations, and introduced innovative solutions that drive sustainable growth. His deep understanding of mineral processing, coupled with his ability to align technical solutions with market needs, has made him a trusted advisor in the industry. Sanj holds a distinguished academic background, having earned degrees from Brock University (Canada), the London School of Economics, and the University of Missouri-Kansas City (UMKC). He continues to leverage his experience and insights to shape the future of the mining and minerals sector, helping businesses navigate complex challenges and seize new opportunities.
Kelly Gilroy, VP Commercial Sustainability, Univar Solutions
Kelly Gilroy, VP Commercial Sustainability, leads the development and commercialization of sustainable and natural ingredients across Univar Solutions. Kelly supports customers on their sustainability journeys and works closely with the Univar Solutions global supplier base to identify markets and opportunities to launch innovative ingredients that meet evolving market, regulatory and societal expectations. Kelly joined Univar Solutions in 2014 to build our Beauty and Personal Care specialties business, and previously worked at The Lubrizol Corporation and Nalco, an Ecolab Company. Kelly holds a BS, Accountancy from the University of Illinois and is a CPA.
Bill Bryant, Director of Marketing, CarbonFree
Dr. Bill Bryant has over 25 years of commercialization of industrial raw materials and products. He holds a PhD in Organic Polymer Chemistry from Virginia Tech and an MBA in Marketing from Rutgers. He has over 20 years of experience working in the industrial minerals market, specifically at Minerals Technologies and Imerys. His latest role was in the chemical resins industry working in radiation cured resins covering markets such as 3D Printing, Batteries, Conformal Coatings, Composites, and Adhesives. Bill has substantial experience in Marketing, Strategy, Quality, Product Management, Export Sales, Mergers & Acquisitions, and Procurement.
